Tropika ICY
Case study
- Initial Plan was to seeding new Tropika ICY to Soweto hawkers in 4 weeks however Clover requested seeding is completed in 2x weeks
- Targets based on 10x full seeding days
- Product was communicated to more than 1400 hawkers. Most did not make a purchase mainly because of Tropika ICY high price.
- Hawkers that made a purchase went over target. Hawkers / Traders who made a purchase includes:
- Traffic Light intersection Hawkers
- Hawkers selling from taxi ranks and other high traffic areas
- Mama selling ice blocks from home
- Spaza Shop Traders
- Sales target was not met due to the following:
- Most hawkers were only willing to only buy 1 bag to trial if the product will move
- Our Tier 2 & Tier 3, School hawkers and train hawker were not able to sell at schools due to the Covid 19 safety regulation
- Soweto train line are not running in full capacity therefore that hawker was not reached
