Trinco Case Study

The Trinco Black Tea radio campaign is designed as a nationally integrated activation leveraging 18 community radio stations across all nine provinces of South Africa, ensuring broad geographic and cultural reach. Each station will run the competition over a period of four days, creating sustained listener engagement while maintaining momentum across different regions. This structure allows Trinco Black Tea to tap into highly localized audiences through trusted community platforms, driving brand awareness, participation, and affinity at a grassroots level, while collectively achieving a strong national footprint through synchronized regional executions.